Imperial Purple No. W40 Archive Collection

Initially introduced in collaboration with the Natural History Museum.

Imperial Purple is a rich deep purple.

Deep Imperial Purple transforms dining rooms and other intimate spaces, creating a luxurious look and enveloping feel. Used in smaller quantities, such as inside a bookcase, it can add a rich pocket of colour to even the most neutral of rooms – try it with soft Snow White and Ash Grey for a relaxed scheme with a playful touch.

Recommended Primer & Undercoat: Dark Tones

Complementary white: Ash Grey